top of page

Discover Your Ideal Pillow Type (with Measurement Guide)

Regardless of how you prefer to sleep, it's essential to know which pillow type suits your favored sleeping position to ensure you wake up without a sore neck. For instance, if you're a side sleeper, you should opt for softer pillows with a higher loft to prevent neck strain during the night. Conversely, if you're a stomach sleeper, you should seek medium to medium-firm pillows with a lower loft to ensure your neck maintains a comfortable angle. As for back sleepers, it's crucial to find a pillow that offers firm support without pushing the neck too far forward.

Cotton pillows have seen a decline in popularity, with newer synthetic materials such as memory foam gaining favor. However, cotton pillows are crafted from traditional pillow materials, offering distinct advantages, especially for individuals with allergies to synthetic components. Additionally, because cotton pillows are easy to clean, maintaining their freshness through regular washing is a simple task.

Ideal users for this type of pillow include side, back, and stomach sleepers. Cotton pillows exhibit remarkable versatility and can accommodate the needs of most sleepers, although it's important to note that they do not conform to the shape of your head as memory foam or feather pillows do.


Bamboo pillows have gained popularity in the sleep industry recently, mainly due to their antimicrobial features and moisture-absorbing qualities. Typically, bamboo pillows consist of a shredded foam filling enclosed in a bamboo viscose cover, providing the advantages of a shredded memory foam pillow while offering cooling properties from the bamboo fabric.

For whom is this type of pillow most suitable? Back sleepers are the primary target audience for bamboo pillows. Given that these pillows are constructed from dense shredded memory foam, individuals who prefer sleeping on their stomachs or sides may perceive them as overly firm.


A down pillow is crafted from the tender, fine fibers found near the skin of geese, ducks, or swans. These pillows may sometimes include a blend with feathers, so it's essential to consider the down-to-feather ratio when making your down pillow selection.

Furthermore, the ethical sourcing of down pillows is crucial since down is sourced from animals. It's advisable to ensure that the down pillows you choose are certified by the Responsible Down Standard, which sets the standards for the humane treatment of ducks and geese.

As for who would benefit most from this type of pillow, it is ideal for side, back, and stomach sleepers. Stomach sleepers, in particular, often find down pillows to be a top choice due to their plush cushioning and softness.


Down alternative pillows are a synthetic alternative to traditional down pillows. Most down alternative pillows are filled with polyester, which replicates the luxurious feel of natural down. Polyester fill also makes down alternative pillows hypoallergenic and much more budget-friendly. If you're seeking a soft and plush pillow that mimics the sensation of down without using real feathers, a down alternative pillow is an excellent choice.

Who would benefit most from this type of pillow? This type of pillow is ideal for individuals who predominantly sleep on their back or side. While stomach sleepers can also use down alternative pillows, their soft and fluffy nature makes them particularly well-suited for those who favor back and side sleeping positions.


Latex pillows have become increasingly popular due to their excellent head and neck support while offering a plush and comfortable sensation. They are available in both solid and shredded forms. However, it's essential to be cautious of latex-blend pillows, often mixed with polyurethane foam, which may pose potential health risks. Who benefits the most from this pillow: Side and back sleepers. Stomach sleepers should avoid it because of its above-average loft.


Feather pillows feature a traditional filling that offers robust support while maintaining its shape over time. These pillows are an excellent choice if you seek a comfortable and supportive option. However, it's worth noting that many feather pillows contain a small amount of down, so individuals with down allergies should carefully examine the composition of a feather pillow before making a purchase.

Who would benefit most from this type of pillow: Back and side sleepers. Feather pillows are akin to genuine down pillows in their soft and fluffy texture, but their higher loft makes them particularly well-suited for those who favor sleeping on their back or side.


Polyester fiberfill pillows, also known as poly-fill pillows, are a cost-effective option that's commonly chosen by budget-conscious individuals. Nonetheless, their affordability comes with a drawback: they have a tendency to retain heat and develop lumps relatively quickly.

Who would benefit most from this type of pillow: Those who sleep on their back, stomach, or side. Poly-fill pillows are available in different firmness levels, making them suitable for all sleeping positions.


Memory foam pillows have gained significant popularity due to their ability to conform to your body, making them suitable for various sleeping positions. This feature enables the memory foam pillow to adapt to your head and neck, ensuring optimal comfort.

Ideal users for this pillow: Individuals who prefer sleeping on their side, back, or stomach. It's important to note that some side sleepers may find memory foam pillows too firm.


Gel pillows are known for their capacity to provide a cooling effect during the night. Quite often, gel pillows are crafted by blending gel with another substance, such as foam or latex, to combine the cooling properties of gel with the plushness of another material. The gel component offers a sturdy structure that retains its shape effectively, yet it can be shaped to conform to the sleeper's contours, much like memory foam.

Recommended user profile for this pillow: Individuals who sleep on their stomach or back tend to benefit the most from gel pillows. Side sleepers may discover that gel pillows are too rigid to facilitate a comfortable sleeping position.


Standard Pillow Size

A standard pillow measures 20 by 26 inches (51 x 66 cm). This size is versatile and fits well on beds of various sizes, from twin to California King. On a twin or twin XL bed, one standard pillow fits comfortably, while on a full or queen size bed, two standard pillows can be placed side by side. To ensure the best fit, it's recommended to use a standard-sized pillowcase for standard pillows, although queen or king-sized cases can also be used, but they will have a looser fit.

Super Standard Pillow Size

A super standard pillow measures 20 by 28 inches (51 x 71 cm), which is two inches longer than a standard pillow. This size provides a bit more room while still being shorter than a queen-sized pillow. Two super standard pillows fit well on a full or queen size bed. Pillowcases in standard, super standard, or queen sizes can be used with super standard pillows, with queen cases offering a looser fit.

Queen Pillow Size

A queen pillow measures 20 by 30 inches (51 x 76 cm) and is designed to fit queen-sized beds. These pillows offer a precise fit on queen beds, with four additional inches in length compared to standard pillows. Queen pillows can also be used with standard pillowcases for those who prefer a snugger fit.

King Pillow Size

A king pillow measures 20 by 36 inches (51 x 92 cm), making it 10 inches longer than a standard pillow. Two king pillows perfectly span a king-sized bed, and they are particularly well-suited for California king and split king beds. To accommodate king pillows, it's essential to use king-sized pillowcases as they are too large for standard or queen-sized cases.

Euro Pillow Size

A Euro pillow measures 26 by 26 inches (66 x 66 cm) and is often used for leisure activities in bed, such as reading or watching TV in the U.S. These square pillows add a touch of sophistication to your bed, creating a fuller and more formal appearance. European pillowcases are specifically designed to fit Euro pillows, and no other standard pillowcase sizes will properly accommodate them.

Body Pillow Size

A body pillow measures 20 by 54 inches (51 x 137 cm) and can span across queen or king-sized beds. Body pillows are commonly used by side sleepers for upper arm, leg, and torso support, helping to alleviate pain, pressure, and restlessness during sleep. Due to their unique size, body pillows require body pillow-sized pillowcases for a proper fit.

Exploring various pillow designs and fill materials can make the distinction between enjoying a peaceful slumber or enduring a night of tossing and turning. Whether your preference is for hypoallergenic bedding or a solution to alleviate back discomfort, there are a variety of pillow types available to cater to your specific requirements, ensuring you'll always have the perfect pillow for a good night's rest.


bottom of page